What did Mimic Productions contribute?
Character creation, modeling, grooming, keyframe animation, look development and rendering.
MIMIC PRODUCTIONS / COMMERCIAL
Samsung Willow
Willow, a stylized rabbit for a Samsung commercial, developed with Kingdom of Something.
Project details & credits ↓THE BRIEF
A rabbit with a human connection.
Kingdom of Something partnered with Mimic Productions to develop Willow for a Samsung commercial. The brief combined the charm of a rabbit with relatable human expressions and gestures.
The work followed the creative partner’s direction, from research into the character’s movement through to the rendered campaign shots.
CHARACTER & PERFORMANCE
Personality in every gesture.
The team developed the 3D character, fur and wardrobe, refining the body groom, whiskers and jacket collar. Ear shading and material work helped the character respond naturally to light.
Keyframe animation balanced animal traits with human emotion. Rig refinements supported the jacket and limbs, while animation reviews refined ear movement, lip sync, arm arcs and gesture timing.
LOOK DEVELOPMENT & DELIVERY
Ready for the final frame.
Lighting tests, material development and rendering reviews kept Willow consistent across camera angles and environments. Feedback from Kingdom of Something informed the final polish.
Mimic Productions supported the rendering pipeline with 4K updates and shot fixes, including the character’s interactions with the phone and envelopes.
PROJECT DETAILS & CREDITS
The character.
The collaboration.
- Release
- 2023
- Campaign
- Samsung commercial
- Client / creative partner
- Kingdom of Something / Samsung
- Character
- Willow, a stylized rabbit
- Contributing studio
- Mimic Productions
- Services
- Character creation, modeling, grooming, keyframe animation, look development and rendering.
- Format / delivery
- Stylized character commercial; 4K rendered sequences
BEFORE WE ROLL
Project questions.
A few useful answers before your character’s first scene.
Where can I find the project details and credits?
The production overview, creative work and published credits are included on this page. This is selected work from the Mimic Productions portfolio.
Something else on your mind?
A NOTE TO THE STUDIO
What story shall
we tell next?
A cartoon film. A new series. A cast of characters waiting to meet their audience. Tell us what you have in mind.
info@mimiccartoon.comFrom your idea to its first performance.Mimic Cartoon · Potsdam-Babelsberg